Shopkirana

Founder

Mr. Sumit Gorawat
Mr. Deepak Dhanotiya
Mr. Tanutejas Saraswat

Sector

B2B, Supply chain

Region

India

Fund

Fund I
A brief look at

The Shopkirana Journey

India’s leading B2B platform catering to mom-and-pop shops, commonly referred to as "kirana" shops in India. They provide a platform for these small retailers to procure goods in bulk at wholesale prices, helping them compete more effectively in the market. Also provide marketing support for brands using purchasing data from each store. Serving 15 key emerging cities, 30,000+ Retailers and 200+ FMCG brands

2015

2016

2017

2018

2019

2020

2022

2023

2024

Pilot, B2B e-comm between Kirana stores and FMCG brands

Seed round led by Incubate Fund

PFM, focus on BPC category, emerging cities and city unit economics break even

Series A led by InfoEdge and launched house brand in food and spices category - Kisan Kirana

Scale to 3 cities and Series B

Scale to 8 cities

Series C, scale to 15 cities

3 cities break even, launched Financial Services - Scaleup

Launched house brand in the detergent category Safoya and Tufx. All cities turn profitable. Forward integration in BPC category - ALL-COMMERCE strategy

I feel proud to say ShopKirana was the first investment of Incubate Fund in India. If I were to summarize IF's approach to investing, it would be "taking the journey together", My message to any founder looking to raise seed capital is to find someone who will connect with and believe in your company's vision.

Sumit Gorawat

Co-Founder

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