SilverCross
Founder
Mr. Vivek Jaiswal
Mr. Shivansh Shrivastava
Sector
Direct-to-Retail
Pharmaceutical Brand
Region
India
Fund
Fund II
A brief look at
The Saveo Journey
SilverCross (formerly the retail arm of Saveo, whose distribution business was acquired by CureBay in March 2026) is a Direct-to Retail (DTR) pharmaceutical brand built to serve peri-urban and rural India, marketing high-quality trade generics straight to pharmacies and Registered Medical Practitioners (RMPs) cutting out middlemen to capture higher margins. Launched India's first QR-based batch certificate, letting chemists instantly verify lab-tested product quality
There are believers who believe in company. There are believers who believe in founders. But, there are only few who go beyond that and share passion, bad moments, and believe in humanity too. Incubate Fund team is one of such. We are fortunate to have a backer like Incubate Fund.
Mr. Vivek Jaiswal
Mr. Shivansh Shrivastava
Founders
