Mabel
Founder
Mr. Milind Sharma
Sector
B2C, E-commerce
Region
India
Fund
Fund II
A brief look at
The Mabel Journey
Started as a one-stop jewelry shopping destination. Due to low retention, high CAC, low single brand affinity, the company proposed a pivot, creating a Direct-to-Consumer (D2C) silver jewelry brand. The brand was successfully launched in December 2023
Incubate Fund has been a true partner throughout our entrepreneurial journey. The team at Incubate fund is approachable, thoughtful, and consistently supportive, providing invaluable guidance as we navigated both challenges and success. After raising from the Incubate Fund, we made a significant pivot in our business model. The team not only backed our decision but actively helped us steer through this critical phase with their strategic insights and hands-on support. Their belief in our vision has been a driving force behind Mabel’s growth.
Mr. Milind Sharma
Founder
