Elixiir Foods
Founder
Arvind Mediratta
Ambuj Narayan
Sector
Wholesale Food & Beverage
Region
India
Fund
Fund III
A brief look at
The Elixiir Foods Journey
Elixiir Foods is building an omnichannel, destination-led food and grocery platform focused on fresh produce, curated everyday essentials, in-store bakery, café, and private labels. The platform combines trusted sourcing and a technology-enabled wholesale and supply infrastructure designed for dense urban markets. The platform is omni-native by design, enabling physical discovery and repeat digital replenishment at scale.
India is no longer looking only for basics. It wants healthier food choices along with authentic gourmet cuisines: not just from different regions of India, but from around the world. Elixiir Foods is being built as a tech-native destination, positioned as the most trusted platform for fresh, healthy, and gourmet food products. We also recognize that Indian customers across all SECs are highly value-conscious, making pricing the X-factor right at the wholesale and distribution level as part of our customer proposition. This represents a massive opportunity, with the total addressable market easily exceeding $100 billion and continuing to grow.
Arvind Mediratta
Ambuj Narayan
Founder
