Summary
Pop operates a rewards-first UPI payments app that merges payments, commerce, and credit into one experience. It has previously raised funding from several marquee investors, including India Quotient, Unilever Ventures, Incubate Fund, and Nuventures.
18 July, 2025
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Digital payments firm Razorpay invested $30 million (about Rs 259 crore) for a majority stake in consumer-facing payments startup Pop. The size of the stake wasn’t disclosed.
The Bengaluru-based startup, which focuses on UPI payments, had raised $12 million from Incubate Fund India and Unilever Ventures last October.
The investment gives Razorpay a foothold in consumer-internet business besides bolstering its play for direct-to-consumer (D2C) brands.
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