Fairdeal.Market raises $3 million in pre-Series A funding

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The Economic Times (Retail) reported on our participation in Fairdeal.market’s USD 3 million Pre-Series A round, recognizing its mission to transform India’s B2B quick-commerce landscape by empowering small-format retailers.

  • 11 November, 2025
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Fairdeal.Market, a B2B quick commerce platform, has secured USD 3 million in a pre-Series A funding round. The company intends to utilize the funds to enhance its technology, broaden its reach within Delhi-NCR, and integrate additional D2C and regional brands. Fairdeal aims to establish a substantial retailer base and achieve $150 million in annual recurring revenue within three years.

New Delhi : B2B quick commerce platform Fairdeal.Market has raised USD 3 million in a pre-Series A round led by Incubate Fund Asia and Waterbridge Ventures, along with angel investors, it said in a media release on Tuesday.

The company plans to use the capital to strengthen its technology platform, expand operations in Delhi-NCR, and onboard more D2C and regional brands.

The platform operates on a capital-efficient model with positive unit economics and is approaching USD 10 million in annual recurring revenue within a year of operations. Founded by brothers Prateek and Yash Bansal, Fairdeal focuses on enabling micro-retailers to adopt real-time, data-driven supply chains.

“At Fairdeal, we combine instant delivery with intelligent demand sensing to ensure retailers get exactly what they need, exactly when they need it – no overstocking, no capital stuck on shelves. For the first time, retailers are operating with real-time supply chains , behaving like modern, asset-light businesses,” said Prateek Bansal and Yash Bansal, co-founders, Fairdeal.

The company aims to build a base of 1,00,000 retailers in three years and reach $150 million ARR. It offers cloud inventory of over 1,000 SKUs and facilitates discovery of emerging brands with better margins.